• Music and moving images have long gone together
• 1920s and 1930s experimental film
• The musical as a film genre
• The ‘Soundies’ – early US jukebox
1960s Promos
• ‘Hard Day’s Night’ and other ‘rock’ films.
• Lots of artists made little films
• Many were drug-influenced
1970s Promos
• Top Of The Pops started to use them
• Substitute when band on tour
• Still very experimental
Beginnings of MTV
• Artists began to take need for promo for every release seriously
• Changes in technology and gap in the cable market
Multi-channel Music TV and Beyond
• Growth of genre-based channels
• Black music at last broke into the market
• Other companies set up channels as spin-offs from other products e.g. EMAP: Smash Hits, Q
• Growth online in non-professional music videos e.g. Myspace, Youtube etc.
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