Evaluation

For my video I chose to create story based on the genre of alternative rock. I have tried to create some codes and conventions into my video and I think they work nicely with my song the story.

The song I have chosen is ‘Watch Over You’ by Alter Bridge. It is a very slow and slightly depressing song; I tried to incorporate that into the video. The music and visuals go well together, but the lyrics and visuals do not however (although there are a couple of instances which they do, but it is not all the way through). As the song is slow the main character is shown walking slowly down an empty path throughout the video. At various points three flashbacks showing the low points of his life are shown.

The post-production stage was pretty simple. The only complications really were the effects which were used on the flashbacks. The whole video is shown in a sepia effect, which I decided looked better than the original idea I had of black & white. As I went through all of the potential effects on the Avid Liquid Pro system, only one stood out and that was ‘Edge Softness’. This allowed the main shot of the character walking to be shown behind each flashback as those clips are shown. To complete the flashback effects I played around with the times (slowed them down and sped them up) and reversed a couple of the clips. This gave a different view for the audience as they see each flashback again throughout the video. The flashbacks were repeated three times over.

My target audience will be anyone who are fans of Alter Bridge or just fans of the song itself, and even though there are not many I know I feel the video will make people listen to the song and make them think about everything close to them.

I would choose to exhibit my video in a place that was dim or dark and somewhere which makes you feel uncomfortable or alone, because I feel that is what the video represents.